It’s not about you, it’s about them.

Keep on sharing. It really DOES matter.

Who are you? What do you know that is of value to others?

You are you. You are unique and your experiences do really matter to other people. You create value when you share who you are, as well as what you know.

I know that the people marketing and sales would have you believe that all about what you know. It’s not that what you know is not of, or does not create value. It’s more that who you are is an important and integral part of the value created when you share what you know.

People buy people. People buy feelings.

Do you really think that purely what you know is enough to make people spend money? Or is it the outcome that they will achieve for themselves?

I believe it is, for the most part, the latter. By learning from you people hope to get a specific result for themselves. That result, in turn, delivers a specific feeling for that person. The greater that feeling is in importance to them, then the greater the value it has to them.

This is where commerce comes into play. The people that you create value for have access to resources that are of value to you. The resources they have maybe skills, knowledge, networks, attention, time or money. And as we know, one of the main resources that is traded for the value you have created and the value that you desire to receive, is money.

Granted, it’s not all about money (at least it isn’t for me). It’s also about the one email, tweet, Facebook or LinkedIn message where you hear from someone the you never met.  In that message they thank you for changing their lives for the better through what you’ve shared. [I’ll share the message I received in a later post]

You may, like me, have forgotten what you wrote. But you will know that it came from a place of compassion, and passion. At that moment you will get that feeling of knowing that what you do and who you are really does matter.

I say all that to say this….

i2i TMM Global reach 20121119I have been writing blogs fairly consistently now for over a year. I know that it is necessary for me to share what I know and who I am. Until recently, I did not take a look at the web statistics that shows the global reach of what I say about what I know and who I am. The image in this blog was taken from my website stats analysis.

With that said, I want to say a big “thank you” to you for taking the time to read, watch and listen to what I have to say. No matter where you are on this global map (shows the countries that people have viewed this blog from) there are people just like us all over the world that seek to grow, share and walk together on this journey called life.

In 2013, I’ll be focusing most of my thoughts, videos and writing around a few core subjects. This will help me to focus my time, energy and efforts in a way that I will be able to establish a clearer “message” that we can discuss and share together.

Puzzle me this, puzzle me that….

Do you have a message that you wish to share? Have you allowed fear, or the illusion that it does not matter to others to be the reason for not sharing that message? Or have you allowed “planning to prepare” and “getting ready to get ready” to be the reason for not starting or building a rhythm for sharing your message?

If so, please know that what I have done is a baby step. But even the baby step is still a step forward.

This is all that we need to do. It may not be perfect, it may not be as consistent as we desire (at first), but is, can be and will be SOMETHING.

This is not about you, this is about them. All the people in the orange and red countries of your global reach map waiting to hear what you have to say. It may start small, with only one blog or video. It will become more, in time.

And in time you will hear the stories of how your words have impacted and changed the lives of others. This is my story, this is my song. And I thank you for taking the time to sing along.

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Your MMMMarketing Strategy (4M’s)

Start with a Strategy

I’m sure by now that you see ads, read messages, read blogs, or even have been to a talk or seminar about social media. It seems to me that everybody is talking about the tools and forgetting to focus on the fundamental strategy and the message.

In this blog let’s discuss the broad marketing strategy.

At The Business Wealth Club we have been delivering a more clear and credible message about the use of social media. In some cases it’s less about the tool you use and more about the message sending. In a recent workshop delivered in Birmingham and in Croydon, we shared a few acronyms that are useful and powerful tools that you can use to build a robust marketing strategy.

The 4M’s of marketing;

  1. Market – you need to know your market
  2. Message – you need to have a clear set of statements
  3. Media – based on the previous  two M’s you need to select the correct media channel to reach your market with your message
  4. Method – unless you are a marketing expert you could choose a method that will build trust and flow to the market (community)

As members of The business wealth club, Birmingham will know (because I am the mentor of that club) I have a saying,

“the answer very rarely the answer you need”

The fact is that the real answer you need as a business leader lies in the result of the journey that is made when you know how to effectively and efficiently implement a strategy to get the answer. That’s why The Business Wealth Club is such a powerful community that gets results consistently for its members.

That’s why I love being a part of this community. This is and endorsement of this particular community because I know that it works.  For more information go to  http://www.thebusinesswealthclub.co.uk/birmingham

Soc. Med. Messages You CAN Automate, Credibly

The Delicate Balance In Automating Your Social Media Message

I recall my University professor telling us

“Repetition Makes Reputation”

I’m sure by now that you see ads, read messages, read blogs, or even have been to a talk or seminar about social media. It seems to me that everybody is talking about the tools and forgetting to focus on the fundamental strategy and the message.

In this blog let’s discuss broad marketing messages that can be automated

WARNING: If you plan to apply this approach, you should read the previous blog related to the 4M’s of marketing. Better yet you should attend the next meeting of your nearest branch of The Business Wealth Club. At the club you will learn how to distinguish which channels should or should not have automated messages and which communities are more accepting of this approach. An ineffective application of this strategy could result in you damaging your online reputation.

At  recent workshops delivered at The Business Wealth Clubs in Birmingham and Croydon, we shared a few acronyms that are useful and powerful tools that you can use to build a robust marketing strategy.

V3E – Automated messages

  • Values – what are the values that drive you as a person and your organisation
  • Vision – what is the vision that have for yourself and your business
  • Views – what is your opinion on issues and events that impact you, your community and your customers
  • Events – what events have you attended and what did they do for you. What events are you hosting or attending that would be of interest to other members of your community or marketplace

As members of The Business Wealth Club, Birmingham will know (because I am the mentor of that club) I have a saying,

“the answer very rarely the answer”

The fact is that the real answer typically has more power and beneficial impact as a result of the journey that is made when you know how to effectively and efficiently implement a strategy to get the answer. That’s why The Business Wealth Club is such a powerful community that gets results consistently for its members.

For more information visit your nearest business wealth club to see how and why this community continues to get the results that we get. http:www.thebusinesswealthclub.co.uk/Birmingham